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Coach has enlisted the help of i-dle’s Soyeon for its latest holiday campaign, and it’s a star-powered one indeed.
Soyeon, a South Korean K-pop idol, joined the likes of fellow music acts Griff, Ravyn Lenae and Kōki along with actors Elle Fanning and Charles Melton. The campaign, titled The Gift for New Adventures, saw each star modeling Coach’s latest offerings, from the brand’s classic shoulder and tote bags — such as the Brooklyn and Nolita and the iconic Soho sneaker — in a winter wonderland setting.
Soyeon was a major fixture in the campaign, drawing

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