Unified Commerce Group has a new partner.

The Los Angeles-based owner of Spiritual Gangster , Greats , Böhme and Frank and Oak, has brought in Back Forty to help expedite its future acquisitions.

Dustin Jones, the former Macy’s and Fung Retailing Group executive who founded Unified Commerce with Greg Freihofner in 2019, described Back Forty as his company’s “deal machine.”

“Any great platform has to have a deal machine,” he explained of the newly formed strategic partnership with Back Forty, a leading investor behind Canadian brands such as Monos, which has raised over $9 million in capital for high-growth companies. “It will help speed up our acquisition process.”

He said it’s unrealistic for him to run the companies under the Unified Commerce umbrella while also being in the

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