Texas Tech’s tortilla-tossing tradition, one of college football’s most iconic and enduring customs, is on life support. And the Big 12’s newly aggressive enforcement has turned what used to be a harmless fan ritual into a financial game of Russian roulette. For decades, Red Raiders fans have launched tortillas into the air during kickoffs at Jones AT&T Stadium, creating one of the most distinctive atmospheres in the sport.

But after the Kansas game in mid-October turned chaotic, with Lance Leipold complaining about objects being thrown, the Big 12 decided enough was enough. Now, what was once a celebration of tradition has become a liability. And Joey McGuire’s squad, sitting at 8-1 and potentially headed to the College Football Playoff, is caught in the middle of a battle between nost

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