"Marie Antoinette" Blush Embraces A Rococo Flush

Marie Antoinette may or may not have said, “Let them eat cake,” but she definitely piled on the rouge. Now, more than two centuries later, a new generation is following the final queen of France’s lead — armed with beauty blenders instead of guillotines.

“Marie Antoinette blush” is everywhere right now, from TikTok tutorials to Vogue World runways, reviving the rosy flush that was once reserved for Versailles ballrooms.

But this new pink blush trend isn’t just historical cosplay of a perennial it-girl. It’s a revolt against restraint. “The comeback of Rococo is about reclaiming color and emotion in a beauty era that’s been dominated by ‘clean’ minimalism,” says celebrity makeup artist Christian Briceno . “After years of beige, the pendulum is swinging back toward visible pleasure.”