For a receiver leading the Bills in snaps, Keon Coleman’s stat line has become a cause for concern. Over the last three games, he’s caught just eight of twelve targets for 58 yards. That’s not what is expected from the guy leading the Bills’ wide receiver room in snaps (138). But as questions about his role intensify, Buffalo’s leadership is sending a clear, unified message.

“Continue to grow. This past week, he took a step in terms of playing in a two-dimensional type of approach with making some catches in the pass game, making some key blocks for us. And when you’re trying to move the ball, it takes all 11. And his role from play to play may change.”

In Week 8, Coleman showed flashes of that potential again, catching three of four targets for 30 yards in the Bills ’ 40-9 blowout w

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