Indians once paid for just three things offline: Astrology, Bollywood, and Cricket, i.e., the cultural A-B-C of entertainment consumption. Today, the story has transformed dramatically. With mobile-first digital consumption reshaping behaviors, Lumikai , India’s pioneering interactive media, digital platforms, and games VC fund, shows how Indians now pay for A-B-C-D-E-F-G: Astrology (online consultations), Bollywood (via OTT platforms) Cricket (through gaming), Dating or Devotion apps, Education (including AI tutors), Fandom (live streaming and creator economy), and Gaming.

This seismic shift was unveiled at Lumikai Insignia 2025 , the premier interactive media summit, where Lumikai launched its groundbreaking consumer research report: “Swipe Before Type – How Indians Watch.

The land

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