The safety pin, that unassuming everyday necessity, has undergone an uber luxe makeover. At least in terms of its pricing.

Italian luxury fashion brand Prada has pegged the humble metal fastener at a whopping USD 775, or almost Rs 69,000. The designer spin for the brass pin, which will double up as a brooch, is its golden sheen and a crochet detail. It has also quickly become the latest topic of conversation online and elsewhere in the crocheting community, being met with many a raised eyebrow and gasps of disbelief.

The latest Prada offering particularly irked the crocheter community, which found it unreasonable and questioned the choices of those who bought it.

Rajani Sharma, a Ghaziabad-based crocheter, said it was another way of big brands fleecing people in the name of luxury and w

See Full Page