PARIS — Los Angeles-based Reformation is deepening its well-heeled footprint in Europe with the Thursday opening of its Paris flagship. The Marais spot marks a milestone in Reformation ’s global retail expansion as it eyes further growth.
Set on a corner of prime real estate at 20 Rue des Francs Bourgeois, the two-story space captures the brand’s California roots blended with a little French “je ne sais quoi.” Designed with the Paris -based Le Cann architecture studio, the store captures what Reformation calls its “sexy, playful, yet refined and elevated” ethos. The decor balances California cool with Parisian polish, Art Deco touches with an apartment feel.
Terracotta flooring, vintage furniture reupholstered in a velvety soft pink, Murano glass fixtures and the brand’s signat

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