Italian fashion brand Prada launched a safety pin brooch priced at USD 775, sparking ridicule from crocheters and social media users. Many demonstrated DIY versions, questioning the high price, while critics called it luxury exploitation of a common item

New Delhi: The safety pin — that unassuming everyday necessity — has undergone a uber luxe makeover. At least in terms of its pricing.

Italian luxury fashion brand Prada has pegged the humble metal fastener at a whopping USD 775, or almost Rs 69,000. The designer spin for the brass pin, which will double up as a brooch, is its golden sheen and a crochet detail. It has also quickly become the latest topic of conversation online and elsewhere in the crocheting community, being met with many a raised eyebrow and gasps of disbelief.

The

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