Physics Wallah IPO: Ed-Tech Firm To Spend Rs 700-Crore Proceeds In Marketing (Image: Linkedin) Show Quick Read Summary is AI Generated. Newsroom Reviewed

Ed-tech firm PhysicsWallah Ltd will spend over Rs 700 crore on marketing expenses, which will take up the largest chunk of spends as the company looks to raise over Rs 3,400 crore through its initial public offering.

The company plans to spend this Rs 700 crore over a span of three years, co-founder Alakh Pandey told NDTV Profit .

"In India, the budget for marketing expenses is equal to about 30–40% for the education sector. However, in our case it's just 7–8%," Pandey said while explaining the breakdown. "A lion’s share of this amount will go towards expanding our operations in the south."

PhysicsWallah currently operates its

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