Bringing a wave of refreshment and rhythm to the ICC Women’s Cricket World Cup Semi-Final in Navi Mumbai, Coca-Cola’s Halftime campaign made an exciting return, turning the match break into a celebration of the season’s spirit. As the stands erupted with song and cheer, the pause became a moment to refresh, rejoice, and reconnect. With Coke Studio Bharat’s music and the unmistakable fizz of a chilled Coca-Cola, the halftime came alive with the same thrill as the game itself.

Aditya Gadhvi took centre stage at the mid-innings break, entertaining the crowd with Khalasi, the Cannes Lions-winning anthem of exploration and Meetha Khaara, a spirited tribute to Gujarat’s folk heritage. The performance captured the essence of Coke Studio Bharat, Coca-Cola’s reimagined music platform for India’s h

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