The Playboy brand is making moves toward the big screen.

Playboy and Hefner Capital on Thursday confirmed a creative partnership on Dead After Dark , a new feature film project. It marks the first collaboration between the two companies, though they share DNA. Playboy is, of course, the media, lifestyle, consumer products and licensing brand founded by Hugh Hefner , while Hefner Capital is a private investment firm focused on media, entertainment and cultural ventures steered by his son, Cooper Hefner .

The deal signals a push into entertainment and media as Playboy seeks to expand its presence in the film and television space. The first out of the gate will be Dead After Dark , which is described as “an elevated Cold War-era horror-thriller set amid 1961 Miami’s glittering fac

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