Skims gets cozy in its newest holiday campaign , which stars TikToker Nara Smith and her model husband Lucky Blue Smith — a family-forward rollout that serves as a continuation of the brand’s pop-culture-driven marketing.

Shot by Cass Bird, the campaign features three of the couple’s four children in a series of lived-in tableaux: kids in cotton rib sets, parents in matching fleece.

For Nara, the partnership emphasizes the brand’s thesis that “real life” — or at least, the curated version of it — sells. “The holidays for us are about slowing down and making the ordinary feel meaningful,” she said in a statement. Lucky Blue echoed the sentiment: “It felt like a genuine reflection of how we spend the holidays — relaxed, together as a family. That’s what I love about Skims. It fits into

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