Nara Smith knows that the best things in life are made from scratch—even the new Skims Holiday Campaign. Shot by photographer Cass Bird, the TikTok sensation stars alongside her model husband Lucky Blue Smith and three of their four children, daughters Rumble Honey and Whimsy Lou, and son Slim Easy.

In the campaign, the Smiths cozy up in the Kim Kardashian co-founded brand’s holiday offerings : button-up sets in nostalgic prints, festive plaid pajamas, and even a onesie for the little ones. The loungewear is a far cry from elaborate designer looks that Nara wears to cook for her over 12 million TikTok followers , but more in line with what she and her family tend to prefer for the holidays. “I love a fancy dress,” she tells W over Zoom. “But I also love a pajama set, there's nothing

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