Stanley 1913’s explosive rise to fame among influencers, TikTokers, and moms between 2019 and 2023—and the tenfold revenue growth that ensued—has been well documented.

What isn’t as widely understood is what goes on behind the scenes in the aftermath of a cultural wave like the one that led Stanley’s 40-ounce insulated straw cup to stardom.

Kate Ridley, chief brand officer, joined Stanley 1913 in January as the brand’s growth leveled off. Since then, she’s spearheaded partnerships with celebrities like Post Malone and K-Pop star Jennie Kim.

She’s also been working alongside Graham Nearn, Stanley 1913 chief product and sustainability officer, to address issues both internally and externally related to the brand’s increasing and relatively new fanbase.

That “professional marriage,” as

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