MUMBAI: Women's cricket in India is having its moment, and brands are starting to take note. Companies have already tapped into the national mood to pitch their brands - Hindustan Unilever's (HUL) Surf Excel celebrated the grit and guts of the players that got India its first women's World Cup with its ad that said "jab desh ki mitti ke liye daag lage toh daag acche hain. " Asian Paints joined with "ab har ghar jeetega." Quite a few brands have started discussions exploring the prospect of signing some of the women cricket stars as their endorsers.

'This is the moment for women's cricket, but there's a long way to go'

At a time when more women are joining the workforce influencing household spends, small town India is partaking in the consumption story and the younger lot are demandin

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