The College Sports Commission released statistics Thursday saying it has approved 12,175 third-party name, image, likeness deals for athletes worth $87.5 million while rejecting fewer than 400.
The latest snapshot, which includes data June 11 through Nov. 1, also provided an update on turnaround time. It said 74% of deals submitted to the NIL Go platform designed to collect information about the deals were resolved within seven days of receiving all information; 53% took 24 hours or less.
Third-party deals, often with organizations with close ties to the schools called collectives, are a way for athletic departments to go beyond the $20.5 million they’re allowed to pay players directly this academic year as part of the court-approved House settlement.
The average value of an approved de

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