Ulta Beauty has landed in the Middle East.

After debuting internationally in Mexico earlier this year, the Bolingbrook, Ill.-based beauty retailer is planting its flag in Kuwait.

Located at The Avenues in Kuwait, the store will open its doors on Friday through its partnership with franchise operator Alshaya Group.

“Opening our first Ulta Beauty store in the Middle East is a proud moment for our brand and our partnership with Alshaya Group — and an important step in our global growth journey,” said Kecia Steelman, president and chief executive officer of Ulta Beauty . “The Kuwait store brings to life the unmatched experience our guests, associates and brand partners have cherished for decades in the U.S., while incorporating unique elements that are important to the local consu

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