This holiday season, shoppers face a new challenge. They’re being flooded with ads created by artificial intelligence — where, if you buy that item, you never really know what you’re going to get.

Maggie McGaugh buys them on purpose. It’s the idea behind her viral segment, “I Knew These Were Fake, But I Bought Them Anyways,” where she orders products she thinks might be misleadingly advertised. McGaugh’s reviews have attracted millions of followers.

“People just really responded to it because either, one, they’ve been scammed by it in the past, or two, they’ve seen it and been curious what’s going to happen if you actually order it,” McGaugh said.

Before she buys, McGaugh checks for clues a seller might not be the real deal.

“I need to check the actual website. So, if you Google, you

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