Comcast has hired Goldman Sachs and Morgan Stanley, Deadline has confirmed, to explore a bid for Warner Bros. as the sale process around Warner Bros. Discovery heats up.

The company, parent of Sky in the U.k., is also in talks to acquire the broadcasting business of ITV , according to news reports.

Last week, Netflix retained investment bank Moelis & Co. to evaluate a potential offer for Warner Bros. Discovery’s streaming and studios business. WBD last month announced it was exploring strategic alternatives after receiving expressions of interest from multiple parties to buy all or part of the company. WBD had been set to split in half next year, separating studios and streaming from linear television.

David Ellison’s newly merged Paramount Skydance has offered to buy the ent

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