Tripadvisor is making sweeping changes. The Needham-based travel review platform said Thursday it plans to cut 20% of its workforce as it merges operations between its Tripadvisor and Viator brands, aiming to simplify its structure and focus more heavily on travel experiences.

In a company statement, Tripadvisor said it is realigning its operations to become an “experience-led and AI-enabled company.”

As part of this shift, the travel platform is combining its Tripadvisor and Viator divisions to focus more on user experience and to integrate artificial intelligence into its services, including plans to integrate its platforms into ChatGPT in the coming weeks.

The reorganization includes an $85 million cost-savings program that will take place through the rest of this year and into 2027.

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