For urban millennials, the idea of ownership is quietly losing its shine. From furniture to gadgets and even fashion, a growing section of young city dwellers are choosing to rent instead of buy. It’s not a passing trend — it’s a lifestyle shift powered by flexibility, rising costs, and changing ambitions.

“Urban millennials are choosing to rent over ownership because they prioritise flexibility and low-commitment living,” says Neha Mohhata, CEO and co-founder of Brize. “People have become smart. They ask why invest in depreciating assets when you can rent and upgrade without worry? ”

Her words reflect a larger cultural rethink. Millennials today are no longer obsessed with collecting assets — they want experiences, mobility, financial breathing room, and fewer long-term ties.

FLEX

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