Consumers may be rattled by inflation and fears about the economy, but that hasn’t stopped them from flocking to Starbucks for the coffee chain’s latest limited offering: a 20-ounce cup shaped like a teddy bear.

Starbucks unveiled on Wednesday its “Bearista Cold Cup,” selling for $29.95. The item sold out within hours, with some customers complaining of people in line shoving one another to stake a claim over the product. Others claimed they waited in store lines for an hour, only to see employees take two cups off the shelf and buy them themselves.

Some able to buy the Bearista cup have taken to reselling it online , with many cups going for more than $300—even up to an eye-popping $50,000 .

Starbucks offered an apology for the limited run of the cup, saying it did not ex

See Full Page