Starbucks released a bear-shaped holiday cup Wednesday that sold out almost immediately, leaving frustrated customers complaining about limited stock and employees buying them before stores even opened.

Why It Matters: Starbucks is facing backlash over limited stock of its popular Bearista Cold Cup, with some stores reportedly receiving just one or two units.

What Happened: Starbucks released its bear-shaped holiday tumbler early Wednesday morning. The 20-ounce clear cup features a lid with a green straw that looks like a tiny beanie on the bear’s head. Within hours, the $16.95 cup sold out at stores nationwide.

The Controversy: Angry customers flooded social media with complaints. Multiple shoppers claimed employees purchased the cups before stores opened, leaving nothing for waitin

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