Amazon’s Black Friday sale is here—and ELLE editors spent hours scoring the retailer’s site for the best deals. To help you get a head start on your holiday shopping, we’ve highlighted 34 of the best Amazon deals available now. Everything from viral Korean skin care to designer bags to Apple tech has dipped below full price.

Black Friday 2025 officially lands on Friday November 28, so we're likely to see more discounts appear closer to the holiday weekend. That said, we're already seeing record-low discounts on coveted items like the new AirPods 4 , the Shark FlexStyle , and the Oura Ring 4 . Once you’ve finished shopping our from edit below, bookmark this tab so you can check back later in the week for additional deals.

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Best Deal

Medicube Collagen

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