From smart storytelling to purpose-led ideas, brands continue to find fresh ways to connect, engage, and inspire. Whether simplifying finance, reimagining advertising tropes, or celebrating climate heroes and everyday caregivers, this week’s campaigns show how creativity, empathy, and wit are shaping the way brands build meaningful conversations.

Here’s a closer look at the campaigns that stood out this week.

Bandhan Mutual Fund simplifies investing with ‘Copy Paste’ campaign

Bandhan Mutual Fund, in collaboration with Grey India, has launched a witty new campaign titled ‘Copy Paste’, encouraging young professionals to see investing as easy and accessible. The film cleverly uses the idea of “copy-pasting” to highlight how investing in index funds can be a simple, low-stress way to grow w

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