A s a Millennial, I grew up with Clinique from the Dillard’s counter and Oxy pads. Suffice it to say, I’m genuinely baffled by tween girls’ obsession with skincare.

During the more than 15 years that licensed therapist Erin Piper spent working with teenagers, young women, and families, she observed firsthand how self-care rituals shape self-esteem. Piper founded Saint Crewe, a “fresh new voice in skincare that’s redefining what it means to care for younger skin,” after noticing high school- and college-aged women’s obsession with TikTok-viral skincare products containing harsh actives like retinol and glycolic acid.

Developed with leading labs, dermatologists, and beauty industry veterans, Saint Crewe introduced what was missing from the flooded skincare marketplace — a tailored collect

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