The Securities and Exchange Board of India (SEBI) has issued a public caution against investing in so-called “Digital Gold” or “E-Gold” products being offered on various online and digital platforms.

In an advisory, the market regulator clarified that while it has enabled investments in gold through regulated products such as Gold Exchange Traded Funds (ETFs), Electronic Gold Receipts (EGRs), and exchange-traded commodity derivative contracts, many online “digital gold” offerings do not fall under SEBI’s regulatory purview.

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This latest advisory comes amid rising popularity of app-based and online gold investment platforms that allow users to purchase fractional quantities of gold digitally, a trend that SEBI fears may mislead investors about safety and regulatory protectio

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