India’s digital airwaves are humming with new voices, not just producers of horror films, but podcasters, creators and brands re-imagining what supernatural storytelling can mean. In India, horror, true-crime and paranormal formats are emerging as among the fast-rising genres, aided by streaming platforms, regional language adoption and creator-led innovation. A January 2025 insight observed that “self-help, horror, and true crime” are popular in India’s podcast space.

Supernatural shift

The surge of audio-first content is key in this trend. With India’s smartphone penetration surpassing 750 million users, low data costs and the appetite for regional storytelling, podcasts are prime makers of the “ear-theatre” experience.

Specifically, horror-/paranormal formats are gaining traction. Wh

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