Arratai the instant messaging home-grown desi application developed by Zoho Corporation based in Chennai is slowly becoming a strong contender for WhatsApp. The application has been trending at the number one position on Apple App Stores in the Social Media and Networking Category for quite some time.

What is Sridhar Vembu talking about?

Interestingly Sridhar Vembu co-founder of Arratai and CEO of Zoho has suggested of a feature that will further increase Arratai’s compatibility and usability. In September this year, Sridhar Vembu suggested the idea of standardisation of messaging protocols between apps, similar to how UPI works today across different apps. He posted on ‘X’ about the same asking other instant messaging platforms to also work upon this idea to develop an effortless ecos

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