Sustainable tourism practices, safety standards and collaborative efforts with the government are the need of the hour to promote the state as a premier adventure destination, Adventure Tour Operators Association of Himachal Pradesh (ATOAHP) said on Friday.

The ATOHP, associated with trekking and mountaineering, held its annual general meeting in Manali in the Kullu district on Thursday and gave a call to all stakeholders in the state's adventure tourism sector to collectively raise their voice for the development of the industry.

The effort is to curb unregulated activities and ensure eco-friendly tourism, the statement said.

Chairing the meeting, the president of the association, Vishal Thakur, said our motto is to 'Conserve, Preserve, Sustain'.

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