Shay Mitchell and Esther Song just launched a new skin care line for kids, sparking conversations about the necessity of the products for children.

The duo launched their new brand, Rini, on Nov. 6. Rini’s launch consisted of "everyday" face masks in the shape of a puppy, unicorn or panda, a hydrating hydrogel facial mask and an after-sun hydrogel facial mask. The facial sheets contain ingredients like vitamin E, vitamin B12 and aloe vera.

Mitchell and Song say the products are intended "to nurture healthy habits, spark confidence, and make thoughtfully crafted daily care essentials and play products accessible to every family."

But the launch was met with some backlash online, with some claiming the products aren't needed for children's skin and project beauty standards onto kids.

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