Patrice Louvet, chief executive officer of Ralph Lauren Corp., imparted several lessons about his leadership style at the WWD Apparel and Retail CEO Summit.

The winner of the WWD Edward Nardoza CEO Creative Leadership Award, Louvet sat down with Evan Clark, deputy managing editor of WWD, to discuss how he runs the $7.1 billion company and his leadership philosophy, which centers on clarity, consistency and staying true to who they are as a company.

With a 30-year background at Procter & Gamble and his current eight-year tenure at Ralph Lauren , Louvet has had plenty of time to learn and experiment with different leadership styles across different countries and has learned a few key principles.

“The first one is, the most effective leaders are purpose-led leaders. They have a cle

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