WXIN/WTTV -- As the height of the holiday shopping season approaches, Amazon is reminding online shoppers to beware of common impersonation scams that tend to pop up this time of year.

The most common scams work by tricking potential victims into giving up payment or personal information by impersonating a seller on the Amazon website or Amazon itself. According to the Federal Trade Commission, Americans lost at least $2.95 billion to impersonation scams last year.

The warning from Amazon highlights several specific scams to watch out for and tips to keep your account and information safe.

Example impersonation scam tactics: • Fake messages claiming to be about delivery or account issues. • Third-party social media posts and ads with deals that seem too good to be true. Shop directl

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