The Brief

Wendy’s will close hundreds of U.S. restaurants by the end of 2025 under its "Project Fresh" plan.

The company is working with franchisees to address underperforming locations and reinvest in stronger ones.

The move follows slow sales growth and consumer pushback on higher prices.

DUBLIN, Ohio - Wendy's said it plans to close hundreds of U.S. restaurants by the end of this year.

What they're saying:

"In terms of system optimization, based on the information we have today, I'd estimate around a mid-single digit percentage of US restaurants would end up closing," Ken Cook, Wendy’s Interim Chief Executive Officer & Chief Financial Officer said on an earnings call last week.

RELATED: Denny’s to go private in $620 million acquisition deal

What's next:

Cook said that Wend

See Full Page