Paramount + plans to institute price increases for the streaming service in early 2026.

The exact rate of price increases have not yet been disclosed, but CEO David Ellison telegraphed the change in the company’s third-quarter shareholder letter Tuesday, as he spoke to the increased content investment around the streaming service, including with new UFC programming. He called growing this business the company’s “top priority,” and outlined incremental programming investments in 2026 in excess of $1.5 billion, which includes DTC investments in the UFC, Paramount+ Originals, and third-party

catalog licensing and increasing the company’s film slate.

Paramount + plans to institute price increases for the streaming service in early 2026.

The exact rate of price increases have not yet been

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