The Wiggles company has admitted it likely breached consumer law by selling light-up headbands to fans that failed to carry mandatory warning labels they contained batteries which pose a safety risk to children.

The children’s entertainment group sold 3164 of its yellow-and-black Emma Bow headbands, featuring four lights powered by potentially hazardous button batteries, at concerts, in stores and online between June 2022 and March 2024.

The batteries are small flat discs that have a history of causing death and serious injury in children who unwittingly swallow them. They can burn through the oesophagus within hours of being ingested.

While products containing button batteries can be sold, there are strict information standards requiring labelling to warn parents of the potential dange

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