In 2024, NIL deals across most college football programs reached $900 million. Reshaping, recruiting, and refreshing rosters certainly helped teams. Powerhouses like Ohio State and Oregon thrive under the new pay-to-play dynamic. However, when Texas Tech dropped $28 million, UCF’s Scott Frost didn’t rejoice. He sounded the alarm bells and offered a Nostradamus view into the sport’s future.

Texas Tech holds a strong position in the league with a 9-1 record, and UCF is going up against them this week. Everyone knows it’s going to be a one-sided game for the Red Raiders. Yet, Scott Frost sees a striking reason behind it:

NIL!

As per On3’s Pete Nakos, Joey McGuire’s team has spent $28 million on their roster, which is second only to the Texas Longhorns. This is why they hold a 9-win record,

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