As a teenager, Ludovic de Saint Sernin would go shopping in Zara with his girlfriends. Unbeknownst to him at the time, decades later his own designs – made in collaboration with the retailer, launching on 17 November – would line the rails in multiple stores, with the New York-shot campaign starring Alex Consani and Amelia Gray emblazoned on the walls. Shop New-in Zara

“I’ve never had a year to work on a collection,” he tells Vogue from Paris, sitting (rather aptly) on a Zara Home chair. First introduced to the Zara realm as a customer, he has operated within its professional orbit for around a year. He worked with the brand on bespoke footwear for his autumn/winter 2025 collection – which marked his return to the Paris women’s schedule after switching to men’s, debuting in New York

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