It’s been a big year for vintage bag revivals, with brands revisiting old favourites from the beloved buckled Chloé Paddington to the capacious Celine Phantom. But one house in particular harnessed our appetite for nostalgia long ago, and rather than heroing just one bag style per season, relies on its extensive leather goods portfolio to consistently pique shoppers’ interests. Its secret? A monogram that is as revered as it is playful.

Artists (hey Takashi Murakami) and counterfeits (the scrappiest and sharpest Dapper Dan) alike have toyed with Louis Vuitton’s signature interlocking L and V and the spare floral pattern designed by Mr Vuitton’s son, George, in 1896. Artistic directors – from Marc Jacobs Stephen Sprousing his way through house codes to Kim Jones and his hype-laden Supreme

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