Key Takeaways

Ask for reviews immediately. When you do so, the customer’s experience is still fresh in their minds, and giving a review feels like the natural way for them to close the loop.

It’s not always necessary to offer incentives for customers to review your business. If you time your requests well, they will feel like they’re simply fulfilling the last step in the sales process.

Don’t count on other platforms to display your reviews for you. Showcase your reviews on your website and on social media — this gives you more visibility and quality control.

Word of mouth is still the best marketing channel there is. In fact, in the United States, it’s the single largest source of brand discovery on the internet. That means reviews and testimonials are worth their weight in gold. Bu

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