Making friends as an adult is hard. Especially if you’re looking for friends who share your identity, interests and general proximity. So what are the odds that I found myself on a rainy New York night (the restaurant was literally leaking), seated at a booth with two strangers around my age, also lesbians, who shared a love of musical theater, can’t drive and all wanted salads with protein for dinner?

Higher than you may expect, actually. That’s thanks, in part, to a new service called Gayborhood —and its prolific social media advertising to LGBTQ+ people looking to expand their social circles.

Gayborhood founder Cody Bumbarger initially created the site to build his own friendships. “I was looking for ways to meet queer people, and the existing avenues didn’t feel like a fit,” he say

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