New York–based accessories brand MZ Wallace, founded in 2000 by Monica Zwirner and Lucy Wallace Eustice, is marking a milestone in its retail growth with the opening of its first West Coast store in Los Angeles on Nov. 21.

It’s a 615-square-foot boutique located in Westfield Century City mall — at 10250 Santa Monica Boulevard. For Zwirner and Eustice, retail has always been integral to MZ Wallace’s DNA, sold at retail partners including Neiman Marcus and Bloomingdale’s.

“When we opened the company, we opened with our own store,” Eustice explained. The first location was on Crosby Street in New York. “We’ve always been retailers and have really worked toward creating an environment and a community around our stores.”

That direct connection to customers continues to inform the brand’s

See Full Page