Truecaller , the global communications leader in caller identification and spam blocking with 450 million active users worldwide, announced the launch of its comprehensive Advertising Effectiveness Measurement Suite – ROI of Trust. The new solution helps brands evaluate and quantify advertising impact across attention, trust, and confidence in verified environments.

Hemant Arora, Vice President, Global Head Ads Business at Truecaller , said “With 310 million monthly active users in India and daily engagement exceeding 80%, Truecaller has grown into a platform where user attention is both meaningful and actionable. We’re committed to helping advertisers tap into this attention more effectively by offering verified, privacy-safe tools to measure impact in a smarter and more collaborative

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