(BPT) - Is the customer click-through dead? Thanks to AI and modern online search, the answer is often yes.

New tools and features like Google's AI Overviews, ChatGPT and Perplexity are now how people discover and trust content. Online information is crawled and then summarized into bite-sized answers that make it easy for people to get the information they need. There is no additional searching or clicking through to a website.

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