Emami has announced a rebrand of its Ayurvedic haircare brand Kesh King, which will now operate under the name Kesh King Gold. The transition marks a shift from a purely Ayurveda-led identity to a combined Ayurveda + Science framework, aligning the brand with evolving consumer expectations around efficacy and scientific validation.

The rebrand includes a new identity system, refreshed packaging and an upgraded formulation. The product line now blends 21 Ayurvedic herbs with ingredients such as Gro Biotin and Plant Omega 3-6-9. According to the company, user studies indicated reduced hair fall and visible new hair growth.

Kesh King Gold will also expand into new categories with targeted solutions. The latest addition is the Advanced Hair Growth Serum, developed with a mix of Ayurvedic act

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