This Children’s Day, Piramal Consumer Healthcare (PCH) launched one of the largest albums for kids, featuring 1001 songs, for their flagship baby care brand Little’s. The album, created in association with Punt Creative and produced with Suno, covers different genres, moods, and languages.

The initiative addresses the challenge parents face in finding appropriate music that supports a baby’s growth and entertainment. Little’s and Punt Creative designed the campaign to consolidate music across genres, baby moods, and languages, ensuring the content meets specific baby needs, such as softer sounds, easy-to-learn and recognisable melodies, and cultural relevance.

Abhishek Kumar Srivastava, CMO - Piramal Consumer Healthcare, said, “At PCH, consumer centricity lies at the heart of everything

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