OAKLAND, Calif.--(BUSINESS WIRE)--Nov 13, 2025--

To celebrate World Kindness Day 2025, e.l.f. Beauty (NYSE: ELF) introduces “The Sound of Kindness,” a social-first campaign designed to help shift social algorithms toward positivity through the power of sound and create a movement of collective goodness. In partnership with Beekman 1802 and research and charitable partner Kindness.org , the initiative invites the community to break the cycle of doom scrolling and harness the evidence-based ability of sound to enhance well-being and inspire acts of kindness. i

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Studies reviewed by Kindness.org reveal that “kindness is good for you,” showing that natural and pro

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