Choice Equity Broking has introduced a new campaign, ‘Investment Mein No Confusion,’ aimed at addressing the hesitation and indecision that often delay retail investors from starting or managing their financial journey. The initiative centers on the Choice FinX app, which the company positions as a simplified platform for stocks, mutual funds, and IPOs.

The campaign features three short films built around familiar everyday moments where people overthink simple decisions — choosing an outfit, browsing matrimonial profiles, and drafting a message. Each film uses these situations to draw parallels to the confusion many people feel when making investment choices.

“Clarity builds confidence, especially in investing. Through our ‘Investment Mein No Confusion’ campaign, we aim to communicate tw

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