Titan Eye+ launches ‘Ek Tara Test’ to raise awareness on children’s eye health

This Children’s Day, Titan Eye+ is asking parents across India to use a celestial legend for checking their child's vision. The brand has launched the “Ek Tara Test,” a unique campaign that aims to provide a simple, accessible, and playful preliminary eye-screening tool for parents to detect potential vision problems in their children, drawing inspiration from an age-old eyesight test used for hunters. The initiative is a creative response to the silent epidemic of over 3 crore children suffering from poor vision that goes undetected and hinders a child's formative years.

The campaign’s narrative is brought to life in a film that follows the story of Sahiba, a young schoolgirl whose struggles with blurry vision affecting her daily life. The film highlights a common misconception among par